In this case study, we introduce Adam Reedman, a 1998 graduate of the Mumford Computing School and the current Founder and CEO of CloudSoft in Boston, Massachusetts. This case study will guide you through strategies such as qualifying a prospect at an event, engaging a prospect with high-level opportunities like an advisory board or alumni award, and leveraging university leadership, including the president, to successfully close a gift.

Watch the video below to explore Adam’s story and the effective strategies employed.

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