In this discussion, we will delve into our second strategy for closing major gifts, one that revolves around harnessing the anticipation of upcoming events to inspire donors to finalize their commitments. After you’ve made your initial ask and the prospect is currently contemplating their contribution, it’s time to think about the power of timing. If your prospective donor is planning to return to campus or attend an upcoming event, you can skillfully employ this date as a catalyst for their commitment.
For instance, you might say to the prospective donor, “Wouldn’t it be wonderful if we could announce your generous gift during the Engineering College’s 50th Anniversary event?” The advantage of making such an event announcement is that it has the potential to motivate others in attendance to follow suit in giving. By emphasizing to the prospect that their contribution could serve as a source of inspiration for others, you’re providing an enticing incentive for them to formalize their commitment.
Another opportune moment to announce gifts is when the donor is on a university board and there’s an upcoming meeting on the horizon. The meeting offers another avenue to announce the gift while also motivating other board members to give.
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