Twice a month, we are sending out the Closing Tactic email newsletter to provide you with valuable strategies to enhance your fundraising efforts and close more major gifts. In this strategy, we explore the compelling approach of leveraging your university or organization’s leadership to send a personalized email to potential donors. As you, the fundraiser, have already initiated the solicitation and the prospect is actively considering a gift, the involvement of your university’s president can make a significant impact.
Consider having your university’s president send the following message to the prospect:
Subject: Your Potential Impact on Diversity Scholarships at Mumford University
Dear [Prospect’s Name],
Greetings from Mumford University!
I recently had the pleasure of learning that you are contemplating a generous contribution to support diversity scholarships at Mumford. I wanted to take a moment to express my sincere appreciation for your thoughtful consideration.
At Mumford University, our commitment to recruiting and retaining a diverse and inclusive student body is of paramount importance. As the university’s president, I am dedicated to advancing this critical initiative. Your potential gift holds the power to make a profound difference in achieving this goal.
Your support, both financially and ideologically, is invaluable to us. Your generosity will directly contribute to our efforts to foster an environment that celebrates diversity, equity, and inclusion. By empowering us to provide more scholarships, you’ll help us ensure that talented individuals from various backgrounds can access the educational opportunities they deserve.
Should you have any questions or require further information about our diversity initiatives, please don’t hesitate to reach out. We would be delighted to provide you with additional details or arrange a conversation at your convenience.
Once again, thank you for considering such a meaningful gift to Mumford University. Your involvement has the potential to create a lasting impact on the lives of our students and our broader community.
Sincerely,
[President’s Name] President of Mumford University
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