Everyone knows that when a major gift comes to fruition, it is never the work of just one fundraiser. It takes a team to partner across an organization to identify and cultivate a prospect towards an area they are passion about. This process can take several years and multiple points of engagement. So when the gift finally happens, it is important to properly thank those internal partners that helped during the process. One way to acknowledge these important collaborators is with a “Pathway to a Gift.” These are visual diagrams that include the high level engagements and helpful partners that led to the gift. The “Pathway to a Gift” diagram should be emailed out to everyone mentioned in it. The benefits that will come from this type of acknowledgment include:
People love to get thanked in front of their piers. This acknowledgment will go a long way and people will actively want to work with you on future fundraising opportunities.
By using a visual diagram, it helps people understand how major gift fundraising works. Let’s face it, most people have no idea what we do. The diagram reveals the high level of engagement and time frame needed, which will help them the next time they work on a gift.
Gets Them Thinking
When internal partners visually see how a major gift plays out, it can get them thinking about other prospects that they can help with. And this means more prospect leads are coming your way!
Because of the good feelings that come from the “Pathway to a Gift,” word will spread in your organization that it is beneficial to partner with the development office. This will get other internal partners excited and thinking about how they can help with fundraising efforts.
Overall, it is always good to thank the internal partners that helped with a major gift. By going the extra step of building a “Pathway to a Gift,” you will see multiple benefits towards your future fundraising efforts. Below is an example “Pathway” to use as a guide and here is a blank template to make your own.