The path to a major gift can be a long process that spans multiple years. During this time, numerous activities are taking place to engage a prospect towards a specific project or area of interest. One of the most effective ways to learn the proper fundraising process, is to hear the start to finish stories of how a gift came to fruition. Below is the fictional case study of Mumford University alumnae Janet Schroeder making a $100,000 scholarship gift. Key takeaways from this video include:
- Getting prospect leads from other alumni
- Show the impact of the gift in the ask
- Closing a gift by using a special announcement
Watch more Case Study Videos
Forward Fundraisers 