Major Gift Case Study: The Executive

The path to a major gift can be a long process that spans multiple years. During this time, numerous activities are taking place to engage a prospect towards a specific project or area of interest. One of the most effective ways to learn the proper fundraising process, is to hear the start to finish stories of how a gift came to fruition. Below is the fictional case study of Mumford University alumnae Janet Schroeder making a $100,000 scholarship gift. Key takeaways from this video include:

  • Getting prospect leads from other alumni
  • Show the impact of the gift in the ask
  • Closing a gift by using a special announcement

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